Keeping things simple

The Morrisons approach is simple: Our unique offer of high quality, fresh food at great prices continues to attract customers.

We have made considerable progress in our strategy to be the ‘food specialist for everyone’ as we focus on the provenance, quality and freshness of food served by experts who know their trade.

Keeping things simple

Keeping things simple: Our vision to be the ‘Food Specialist for Everyone’ is now well advanced. Our constant focus on freshness, great value and outstanding service is appealing to more and more people. And we’re now closer to customers having opened 43 new stores last year.

Keeping things simple

A broad appeal: In the past year we attracted more customers than ever before. Our fresh approach has a wider appeal across the whole country.

Keeping things simple

A simple model: Where possible, we source locally and manufacture in our own sites. We distribute to our stores through our own network. The benefits? We’re able to deliver consistent freshness at a reduced cost whilst being in control of our supply chain.

Keeping things simple

A real difference: In Market Street we have more people preparing food than any other retailer and we employ more specialist butchers, fishmongers and bakers than any of our competitors.

Keeping things simple

A simple commitment: We are a practical, down to earth business and that’s how we approach corporate social responsibility. Our programme is consistent with our Vision and Values and reflects sound commercial thinking as part of everyday business.

Chairman's statement Chairman’s statement Sir Ian Gibson Chairman  
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