Technology is becoming more and more important in all elements of customers’ lives, and continues to grow in importance to retail. Consequently, online sales continue to increase rapidly; by the end of 2014, the value spent in the online grocery market is expected to grow to £7.7bn, up 18% on 20131. This is an opportunity in which we can now share, following the launch of our online offer in January 2014.
As well as being able to shop online, shoppers’ interest is also increasing in digital tools that help them to compare prices and promotions.
Multi-channel shopping has become the new norm for the majority. Shopping around across channels and stores allows customers greater flexibility in managing their spend. Consumers are shopping around more frequently, adopting a ‘little and often’ approach.
The convenience channel continues to benefit from this, and is another big growth area with the convenience market expected to be worth £37.7bn by the end of 2014, a growth of 6%1. It’s an area we are rapidly expanding into.