We are clear to our customers that alcohol is a product for adults. Our priority is to ensure that customers have the information they need to drink responsibly and that sales are only made to those over
the age of 18.
Morrisons prices sensibly and retails responsibly, which is what our customers expect. Our staff will ask anyone attempting to buy alcohol who looks under 25 to prove their age.
Our rigorous "Challenge 25" scheme and the clear information we display on labels underpins our commitment to responsible retailing. We ensure a good choice of low alcohol options and do not stock products
which could unduly appeal to people under the age of 18.
We are firmly committed to the Department of Health's "Responsibility Deal" and all of the relevant pledges on alcohol, which are designed to foster a responsible drinking culture