100% of Morrisons branded fresh beef, pork, lamb and chicken is produced to Red Tractor standards
OurFarming Programme invests in research to improve standards across the farming industry.
We were the first supermarket to have CCTV cameras installed in abattoirs to reassure the public of good welfare practice at slaughter and high standards of food hygiene.
We take animal welfare seriously, from working with farmers up to the point of slaughter.
Owning our own abattoirs and being closer to source means we are uniquely placed to meet our customers' expectation of good animal welfare.
Animal welfare is consistently part of the top ten issues of concern to our customers, and a noted important attribute to the overall concept of food quality. In sourcing such a high percentage of British
produce we are supporting the high standards of welfare that lie at the heart of British farming. Our goal is to work with our farmers and suppliers to raise farm animal welfare standards and satisfy
our customers need for great food at an affordable price.
Over the last few years, we have introduced additional key welfare measures across our fresh livestock supply base. We were the first retailer to require natural light (windows) and environmental enrichment
in all housed chicken. We developed our Yearling Beef programme as a sustainable solution for cattle farmers to avoid castration. We responded to the need to avoid dairy bull calves from live export
or being shot at birth and process over 30,000 dairy bulls through our abattoirs. Our measures also included us having the first abattoirs in England with colleagues qualified in "Welfare at the time
of Killing" standards. In addition we were the first supermarket to insist on CCTV in abattoirs
Our determination to improve standards of animal welfare extends to all products.
We are opposed to testing on animals and have never conducted or commissioned animal tests for any of our own brand household, personal care or cosmetic products, or their ingredients.
Click for more information on Animal Welfare at Morrisons