Morrisons is relaunching its Food To Go offer to provide customers improved quality and better choice across its sandwich, sushi and snack express range.
The new range, which goes in store w/c 24th September, includes over 90 new and improved lines including 15 sandwiches that are freshly made in store, seven sushi lines, six new cake bars and the introduction of Morrisons own 250ml orange juice.
The freshly made lines will utilise Morrisons in store experts who have the ability to make a wide variety of sandwiches using the freshest ingredients such as King Prawns, fresh rocket and Romaine lettuce. Freshly baked French sticks from the in store bakeries will also be used for the baguettes such as the ‘Beef and Onion Baguette’ and the ‘Tuna and Cucumber Baguette’.
The launch will also include a £2.00 meal deal comprising:
• A £1.40 Sandwich (including Cheese and Pickle, Salmon and Cucumber and Ham and Mustard)
• A 20-32.5g packet of Walkers crisps (Walkers Salt and Vinegar, Walkers Ready Salted, Walkers Cheese and Onion, Quavers, Wotsits, Pickled Onion Monster Munch)
• A 375ml bottle of Coke, Diet Coke, Oasis or a 750ml bottle of Abbey Wells water.
Individual prices of sandwiches will start at £1 for varieties such as ‘Just Ham’, ‘Cheese and Onion’ and ‘Cheese and Tomato’ and won’t exceed £2.50 - they will also be the same price in all stores across the country. Clear shelf-edge signage and packaging will guide customers to different categories such as green for vegetarian options and blue for fish.
Ken Clow, Sandwich Buyer, said: “We want to offer our customers the best value Food To Go range on the market and believe this re-launch, with fantastic new products across the entire range, will achieve that.”