Supermarket wins Multiple Retailer of the Year Award for the second time at the prestigious Re:fresh Awards
Voted for by the industry, Morrisons triumphed for the second time at last night’s Re:fresh Awards, collecting the prestigious Multiple Retailer of the Year accolade. The Re:fresh Awards are recognised as the premier produce industry awards event of the year, celebrating exceptional UK fresh produce.
The award acknowledged Morrisons achievements over the last 12 months with regard to their quality and fresh British produce and the fact that care is taken to source local and seasonal produce wherever possible.
Nigel Jenney, Chairman of the Re:fresh judging panel said, “We are pleased to crown Morrisons the Multiple Retailer of the Year 2010. There is no doubt that the retailer has focused their attention on sourcing quality fresh produce at great value over the past year.”
Jane Speakman, Morrisons Fresh Food Trading Director said; “We are extremely proud to win this award, especially for the second time. Fresh produce is an extremely important part of our Market Street concept and as such we invest a lot of time and effort ensuring it’s what our customers want, this award is fantastic recognition for us”.
Morrisons are the only retailer with their own fresh produce packing distribution centres, and can therefore ensure that 70% of the fresh produce they sell comes directly from the fields into one of their six produce sites across the UK.