Own Label Fruit Ciders, just in time for the glorious summer!
Cider sales are up 15% from last year, and are outperforming beer and lager, suggesting that us Brits really do have a sweet tooth.
With this in mind, Morrisons have launched two premium Own Label New Season ciders; one blended with Orange and one with Raspberry. They are available for a limited time only until the 11th July, and with added fruit flavours they are perfect for summer drinking.
The Morrisons New Season Ciders are great to celebrate the world cup as they deliver a true cider taste with added fruit twist. They will appeal to current premium cider drinkers due to their traditional taste and enjoyed by consumers new to cider as an ideal summer refresher.
Matthew Cain, Cider buyer said, “We are delighted to add these ciders to our Own Label range in stores. These are fun, fruity and perfect for the summer.”
Morrisons New Season Cider with natural Orange Flavour, 500ml, £1.50
Made with fresh pressed English cider fruit from the 2009 vintage and carefully blended with natural orange flavour. This cider has juicy citrus tones ideal on a summer’s day for ultimate Refreshment.
Morrisons New Season Cider with natural Raspberry Flavour, 500ml, £1.50
Made with fresh pressed English cider fruit and carefully blended with Raspberry fruit juice. This cider is clean, fruity and refreshing.
These ciders are made from British apple, produced in Britain and bottled in Britain...proving the apple doesn't fall far from the tree – so enjoy these scrumptious ciders with the British Weather!!