Published:28 December 2011

Good news for January budget stretchers as new entry level range arrives in store.

 
January grocery shoppers will receive a helping hand this month as the new budget stretching range from Morrisons hits the shelves.

 

M Savers replaces Morrisons Value range as the entry level price offering from the supermarket. Over 400 lines will be integrated into stores over the coming months, with almost 100 new lines being introduced. The offering covers the whole range of grocery shop, food and non food and aims to offer an affordable price point without compromising on quality.

As well as the range being totally reviewed and improved, the M Savers range has had a total makeover looks wise – with a shift away from the yellow and green Value design and adopting a more personality driven, hand drawn feel: emphasising that budget doesn’t have to mean less quality or less fun.

M Savers is the latest stage of Morrisons complete overhaul of its own brand ranges which began in October with the introduction of the M Kitchen meal solutions range. The own brand review has seen the company invest millions in the reassessment, reformulation and redesign of over 10,000 lines that will be launched over the next fifteen months.

Sonia Whitley-Guest, director of brand development, said of the new range:
“Every element of this new range has been developed with the approval of our real shoppers to ensure we are not just offering an affordable shopping choice, but great quality. We want our customers to feel proud of their weekly shop and have the choice within their budget that they deserve.”

For more information please contact the Morrisons Press Office on 0845 611 5111.