– Customers can take home a star of the new festive advert while supporting essential end-of-life care across the UK –
– 50p from every bear sold will support Morrisons £15 million partnership goal with Marie Curie –
– The cuddly £9 Plush Bear is available in stores nationwide now –
This Christmas, customers can bring a little of Morrisons festive fairy-tale magic into their own homes, with the launch of a special Plush Bear inspired by this year's Christmas advert.
Putting a seasonal twist on the much-loved story, Goldilocks and the Three Bears, Morrisons Christmas campaign introduces a charming cast of bear characters, and now shoppers can take home a cuddly reminder of the story with the launch of the Morrisons Plush Bear (£9).
Adding to the festive joy, 50p from every bear purchased will be donated directly to Morrisons charity partner, Marie Curie. Morrisons three-year national charity partnership with Marie Curie aims to raise £15 million to help more people get the end of life care and support they need.
Perfect for popping under the Christmas tree for little ones, gifting to a friend or simply adding to the festive fun, the bear is set to become a new seasonal favourite. Whether it’s destined to be a first Christmas companion or a cuddly friend to enjoy long after the decorations come down, it’s a nice way for families to bring a little extra magic to the season.
The Morrisons Plush Bear is available in stores nationwide now.