A very British Easter: Morrisons customers can grab a British roast to feed six for under £4 per person

- British roast lamb with all the trimmings feeds six and costs under £4 per person -
- Morrisons works with over 700 lamb farmers and all its fresh lamb is 100% British -
- Prices live on Monday 3rd April -

Morrisons is helping customers come together around the dinner table this Easter with a traditional British roast that will offer a leg of lamb and all the trimmings - including dessert and the must-have jar of mint sauce - for under £24.

All items included in the meal are British and customers can pick up a tender leg of lamb, parsnips, carrots, savoy cabbage, potatoes, mint sauce and a cheesecake* for dessert for just £23.82. It means the entire roast will feed six and cost less than £4 per person. 

As well as picking up great value food, Morrisons customers can be reassured that they are also supporting British farmers.  Morrisons works with over 700 lamb farmers across the UK and is committed to only selling fresh lamb that is 100% British.  

When it comes to vegetables for the Easter roast, Morrisons is helping British farmers mitigate the cost pressures that come from the peaks and troughs of the season.  For example, Morrisons has just launched a trial which will underwrite the value of the crops for participating potato and carrot farmers.

Morrisons is British farming’s biggest direct supermarket customer and works directly with over 2,700 farmers and growers all year round to ensure customers can purchase products of the highest quality whilst reducing food miles and backing local producers.  Recent initiatives include:

• ‘Next Generation’ programme - Working with beef, pork and lamb farmers to help them develop efficient and sustainable businesses for the future.  35 farmers have graduated from Morrisons ‘Next Generation’ scheme to date and a further 20 are currently working through it
• ‘Elite Beef’ scheme -  Supporting over 20 British farmers through Morrisons food chain finance programme which aims to help the next generation of beef farmers get into farming.  The scheme is also helping Morrisons reduce its emissions and build strong relationships for the future
• ‘Egg innovation’ bonus - Working with a group of egg farmers to identify sustainable innovations for the future which will be worth over £160,000 in the next 12 months

Rachel Eyre, Chief Customer and Marketing Officer, says: “We know that roasts play a big part in Easter celebrations and we are proud to help our customers and farmers at this key seasonal moment.  Our Easter meal will help people come together to enjoy delicious, fresh food at an affordable price and because roast lamb would not be the same without it, mint sauce is included!”

Morrisons Easter roast lamb meal includes:

The Easter roast meal is available in all Morrisons nationwide and online from Monday 3rd April.  For more information, visit: my.morrisons.com/easter-roast. 

*The cheesecake includes Scillian lemons - everything else, including the cream, is British.