New research reveals the challenges Brits face when getting their kids ready for school each morning, with our little ones proving they have a few surprises up their sleeves when it comes to picking an outfit. Sixteen per cent of children insist on asserting their individuality by wearing odd socks, whilst 12 per cent attempt to wear a cape (12.3 per cent), a superhero outfit (12 per cent) or princess outfit (12 per cent) on a daily basis.
As a result of these bold choices, Nutmeg, Morrisons very own clothing line, asked UK children what they wanted most from their uniform as they head back to school. Rather than capes, tiaras or tutus, British children prefer uniforms to be soft and comfy (27 per cent) and bright and multi-coloured (28 per cent).
A quarter of kids (25 per cent) want a uniform that’s easy to put on, so they can dress themselves each morning, and 30 per cent want to get rid of those horrible itchy labels.
Getting full marks
While parents opt for affordability (52 per cent), smartness (47 per cent) and comfort (61 per cent) when choosing their kids school uniforms, the youngsters themselves are more interested in whether or not they can climb trees easily (11 per cent) or run fast and play tag without getting uncomfortable (15 per cent).
When it comes to quality, parents want school uniforms to be hardwearing (33 per cent), easy to wash (58 per cent) and easy to iron (49 per cent), so it can withstand all of the tree climbing, fun and games.
The Back to School range from Nutmeg, available in stores now, has easy iron shirts to look smarter for longer and Teflon coated skirts and trousers to stand up to all playground antics – meeting the needs of both parents and little ones alike.
Problem solving
Nutmeg also found that 30 per cent of primary school-goers take up to twenty minutes to get ready for school each morning.
The reason for the hold up? Fourteen per cent of children have difficulty doing up their buttons and 12 per cent labour over tying their shoe laces. As a result, nearly a quarter of parents (24 per cent) said easy button shirts would speed up their morning routine.
Twenty-nine per cent would like Velcro or slip-on shoes, whilst 19 per cent said easy on trousers and clothes that crease less would accelerate the morning schedule.
Luckily, Nutmeg’s school uniform is designed with kids in mind – Velcro shoes mean kids don’t have to worry about laces, whilst big buttons and ‘easy-on’ bottoms mean little ones can dress themselves with ease.
The Nutmeg Back to School range is in stores now; there is a great selection of items to choose from, with shoes starting at £2.50, shorts from £3, and t-shirts from just £2.
Published 03/09/2014