Earn as you shop: Morrisons introduces loyalty card points on every product
Published:02 December 2024

- More Card holders are now guaranteed to earn Points on every shop and get Fivers faster -

- Five Points will be awarded on every single product in all Morrisons stores, online, in convenience and on Amazon from 2nd December -

Morrisons is offering five More Card Points on every* single product in store as well as online, in convenience* stores and on Amazon from 2nd December. The move means that Morrisons loyalty scheme customers can now earn More Card Points on everything they buy and claim coveted Morrisons Fivers faster.

Morrisons More Card already enables customers to bank Points on selected products by scanning their More Card or app. Once a customer has saved 5,000 Points, they receive a Morrisons Fiver which can be redeemed on a future shop, in store* or online. Now More Card holders will be able to collect five More Points for each product purchased in their shop – meaning they can get to a Morrisons Fiver even quicker. 

As well as five points for every product, More Card holders can regularly enjoy additional promotional Points on selected products in Morrisons stores and online - including the opportunity to earn 50 points when they buy any Morrisons The Best product throughout December.

In addition to collecting Points, Morrisons More Card customers’ benefit from More Card Prices with industry leading deals and discounts as well as paying significantly less for a range of branded and essential items.

Alex Rogerson, Group Marketing Director at Morrisons, said: ”We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy. We remain committed to driving value for our customers however they shop with us, making it easier than ever to bag a Morrisons Fiver and save big while you shop.”

The introduction of five More Card Points on every product follows a recent successful trial in Wales.  

Morrisons More Card benefits can be accessed in the c. 1,000 Morrisons Daily convenience stores which are owned by Morrisons, as well as in c. 500 Morrisons supermarkets, Morrisons.com and Morrisons on Amazon. The loyalty scheme offers are signposted in stores, at shelf edge and via in-store radio, with the latest deals also communicated through the Morrisons More app and customer emails sent to More Card holders.

- Ends - 

Notes to Editors:

Terms and conditions -  Points on Every Product

Offer: 5 More Points for every product you purchase*

*Exclusions apply: Points will not be awarded on fuel, cash back, fireworks, lottery, online games and instant tickets, tobacco, tobacco-related products (including vapes), prescription medicines and pharmacy services, infant milk or formula, carrier bags, gift vouchers, gift cards, mobile phone cards, mobile phone vouchers, E top-ups, bonus stamps, postage stamps, saver stamps, photo processing, car park tickets, online delivery charges, Dry Cleaning, and vending machines. Not available on Morrisons.com or Amazon Groceries, Morrisons Petrol Filling Stations or Morrisons Daily (MFG Sites).

*Available in Morrisons supermarkets, morrisons.com, selected Morrisons Daily stores and groceries on Amazon.

Not available in our Gibraltar store or Petrol Filling sites (MFG).

* Morrisons More Fivers can be redeemed in Morrisons main estate stores and online.