– Over 175,000 Farmer Christmas approved Wonky carrots will be given away to children in Morrisons stores nationwide –
– Customers can grab their free carrot at any UK store between 22 and 23 December –
Morrisons is spreading the festive spirit by giving away carrots at all its stores to ensure Father Christmas’s reindeer are well fed to help deliver presents in time for Christmas day.
The star of the Morrisons Christmas ad, Farmer Christmas, has hand-delivered over 29 tonnes of wonky carrots on his glowing, festive tractor for children to pick up for free, ready to leave out on Christmas Eve. Customers will be able to collect their free carrot on the 22nd and 23rd December whilst stocks last.
British wonky carrots that are oversized or misshapen but still taste delicious, will be available in all 498 stores for customers to pick-up from a Morrisons Community Champion. The move hopes to encourage families to choose wonky veg more often to reduce waste as this produce would have otherwise been discarded.
Carrot sales soar during the festive season, increasing by 130% during the week before Christmas compared to previous weeks, showing that the Norse tradition of leaving food and drink out for Father Christmas and his reindeer is still as popular as ever.
Andy Todd, Senior Carrot Buyer at Morrisons, said: “Christmas is a magical time of year and we want to help our customers celebrate in any way we can. Our delicious Wonky carrots are hugely popular as they help our British farmers reduce waste and are a cheaper alternative for customers. We only hope the reindeer enjoy them as much as our customers do!”
To help spread festive cheer, Morrisons will also be offering free Mince Pies and Christmas Cake to all customers that come into its cafés on 19 December, giving them an additional treat to enjoy with their hot and cold drink.
For more information on delivery offers from Morrisons, visit: www.morrisons.com.