- More Card customers can now donate points and pounds to charity -
- Morrisons aims to raise £15 million for Marie Curie to help families get the best end of life care possible, whatever the illness -
From Monday 14th April, Morrisons More Card holders will be able to donate their loyalty points to Marie Curie, helping to fund expert end of life care across the UK.
The new feature has been introduced after customers and colleagues asked for the option of being able to put their points towards a charitable cause. Morrisons has ensured flexibility in the donations so that customers can contribute as many points or pounds as they wish to support the work of Marie Curie, while also having the option to switch back to saving their points to spend in-store or online.
Customers will be able to donate their More Card Points to Marie Curie in multiples of 1,000 (£1 value) through the More Card App or More website. Each donation will be converted into a monetary value and transferred to Marie Curie on behalf of the customer.
The move comes as Morrisons has hit the first £1 million mark for Marie Curie, just five months into its three-year national charity partnership. Marie Curie is the UK’s leading end of life charity, providing expert care for people with any terminal illness in their homes, in hospices, and via a free support line.
Currently, one in four people in the UK die without the care and support they need at the end of life. The partnership between Morrisons and Marie Curie aims to raise £15 million by October 2027 to provide more nurses and expert care in local communities, to enhance Marie Curie hospices across the UK, and to create ‘moments that matter’ for people at the end of life.
David Scott, Corporate Affairs Director at Morrisons, said: “We are delighted to see this next step in our partnership with Marie Curie which builds on £1million already raised thanks to our incredible colleagues and customers. Today’s news marks a meaningful evolution in the Morrisons More Card loyalty programme and follows feedback from customers who want their everyday shopping to make a difference to a great charity. Whether our customers choose to spend their points or donate them, every transaction now has the potential to support families facing terminal illness.”
Matthew Reed, Chief Executive at Marie Curie, added: “Every pound donated helps ensure more people can access the expert care and compassion they need at the end of life. We’re proud to be partnering with Morrisons in this innovative way and look forward to seeing the impact of this new loyalty feature across the communities we serve.”
Morrisons More Card enables customers to earn five More Points on every product* in store, online, in selected Morrisons Daily stores, on Groceries at Amazon and on Morrisons groceries ordered via Deliveroo. Once a customer has saved 5,000 points, they will receive a Morrisons Fiver which can be redeemed on a future shop, in-store or online.
Marie Curie provides care for people with any illness they are likely to die from – including Alzheimer’s, dementia, cancer, heart and liver disease, and more. The charity offers support not only to those living with terminal illness, but also to their families, friends, and carers, helping them navigate one of life’s most challenging journeys with compassion and dignity.
For more information visit: www.mariecurie.org.uk/morrisons
*standard exclusions apply.