- Mums’ Lanes will be available in all stores nationwide on Mothering Sunday for mums to breeze through the checkout -
- Nearly 50,000 boxes of chocolates will be given to mums at the checkouts across the UK to help make their day extra special -
Morrisons is opening Mums-only checkouts in all its supermarkets this Mothering Sunday to speed up the shopping trip and help make all mums feel truly special.
497 Mums’ Lanes will be opened in total on Mother’s Day (30 March) for one day only, and Morrisons will also be giving away nearly 50,000 boxes of Guylian chocolates at these checkouts across the country to ensure mums leave the store with a smile and a sweet treat.
The new checkouts will feature signage so they can’t be missed by mums and be staffed by Morrisons welcoming Customer Assistants. Assistants will offer to scan items at a speed to suit each individual mum and help with packing the shopping should mums wish them to.
In addition, Morrisons Customer Assistants will help entertain the children - by asking them to identify different sorts of supermarket products and by inviting them to see how they operate the tills. The aim is to make the shopping experience as easy and enjoyable as possible for mums and their family.
Customers will also be able to earn rewards for themselves whilst picking up a present for their mum. Items like The Best chocolates and fudge and products from the Market Street Cakeshop will reward More Card members with 50 points, as well as 500 points up for grabs when buying Giant Cookies.
Gareth Lloyd, Head of Marketing Events at Morrisons, said: “The reality is that many mums still end up doing chores like the weekly shop on Mother’s Day – even though it is supposed to be the day that they are spoiled! Therefore, we’ve launched Mums’ Lanes in stores to give a little something back to all the mums shopping with us on their special day.”
For more information on Mother’s Day at Morrisons visit: www.morrisons.com.