Customers will be able to select their own free range hens eggs - based on their size, colour, shape and speckles. They will also be able to buy anything from one single egg in a recycled box, to thirty eggs in a tray.
Morrisons is launching the stand to reassure customers that their eggs won't be cracked, or smaller than expected.
The free range hens eggs will be sourced by Morrisons from farms from across Britain.**
The pick-your-own scheme will also help cater for smaller or larger households and reduce waste. Currently diary and eggs account for 9 per cent of food thrown away in the home.***
So that they are easy to find, Morrisons pick-your-own eggs will be located on special stands in its fresh fruit and veg areas.
To further reduce waste, Morrisons is encouraging customers to purchase their first set of eggs, then re-use their egg box upon each return visit.
Robert Hofmann, Egg Buyer at Morrisons said: “Some customers told us they wanted to select their own eggs – to ensure none were cracked and to buy the exact amount they needed. We thought reintroducing a traditional pick-your-own local eggs stand would help to do this. In trials customers have told us that they love selecting their own eggs, have found it has cut down on waste in their homes, and love buying produce from their local area.”
Morrisons pick-your-own free range hens eggs will range in size – from 63g-73g. They will cost 22p each, £1 for six, or £5 for 30.
* Service Available in 200 stores.
** Yorkshire, Cumbria, Somerset, Bedfordshire, Wales, Sussex, Lincolnshire, Leicestershire, Durham, Kent, Lincolnshire + two suppliers from Leicestershire.
*** WRAP - Household food waste: restated data for 2007-2015.
For further information contact: Morrisons Press Office – 0845 611 5111