- Products included see an average sales spike of over 50 per cent at this time of year -
- Morrisons is investing over £3 million in the cuts -
Morrisons is cutting the price of 52 festive products that see a spike in sales as Christmas approaches and is committing to keeping the prices low until the end of the year.
Cranberry sauce, tin foil and stuffing are just some of the products included in the list that see an average uplift in sales of over 50 per cent from mid November until Christmas compared to the rest of the year.
Morrisons is investing over £3 million to make these cuts as customers look for help reducing and spreading the cost of Christmas.
Sweet treats such as mince pies and trifles are included in the cuts as well as the key ingredients needed to create seasonal bakes including mincemeat, sultanas, glacé cherries and pastry - along with the cream to serve them with. Other chilled items include prawns, dips and flavoured cheeses, while roast potatoes, carrots and sprouts are some of the freezer favourites that have been cut.
Cupboard fillers such as peanuts and jam have also been reduced in price and customers can avoid any Christmas Day disasters by stocking up on batteries now as packs of AA and AAA varieties are included in the price reductions.
Today’s festive cuts are in addition to the 150 prices that Morrisons reduced and froze in September on cupboard staples and frequently purchased items including chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables. Everyday essentials like toilet paper and cereal and freezer items like fish fingers, chips and pizzas were also cut in price and remain at the lower prices.
David Potts, Chief Executive, Morrisons said: “These festive price cuts are on the key seasonal products that we know customers buy more of at this time of year because of the important part they play in Christmas celebrations. We understand that our customers are having to make tough choices at the moment about what items to put in their baskets and so we are working hard to help them when it comes to their festive grocery shopping.”
In addition to price cuts, other recent activities that have been introduced to help customers with the cost of living include the introduction of exclusive offers to My Morrisons members and the continuation of the Kids Eat Free All Day initiative in Morrisons cafés. This week, Morrisons Christmas Collector scheme has gone live for eligible My Morrisons members enabling them to receive a significant money-off voucher to spend at Christmas if they meet the criteria and shop in the relevant weeks.
| KEY DEALS | WAS | NOW |
| Morrisons AA Battery 12 pack | £7.00 | £2.99 |
| Morrisons Mincemeat 822g | £2.49 | £1.89 |
| Morrisons Cocktail Prawns 300g | £4.69 | £3.99 |
| Morrisons Frozen Roast Potatoes 1kg | £1.65 | £0.99 |
| Morrisons Shortcrust Mince Pies 6 pack | £1.75 | £1.25 |
| Morrisons Dry Roasted Peanuts 450g | £1.75 | £1.59 |
| Morrisons Puff Pastry Sheets 375g | £1.49 | £1.25 |
| Morrisons Yorkshire Wensleydale with Cranberries 200g | £2.19 | £1.75 |
| Morrisons Kitchen Foil 300 mm wide 10 Metres | £1.90 | £1.55 |
| Morrisons Cranberry Sauce 200g | £1.09 | £0.59 |
| Morrisons Sage & Onion Stuffing 170g | £0.59 | £0.55 |
| Morrisons Raspberry Trifle 600g | £2.79 | £2.49 |
Morrisons festive price cuts will be communicated to customers via TV, radio, press, digital display, social media and out of home activity as well as email and online activity. The cuts are in all of Morrisons 498 supermarkets and online.