Morrisons kickstarts the year with price cuts on Savers range

- Over 50 per cent of the range has been cut in price - 

Morrisons is cutting 130 prices across its entry level products to help customers’ money go further throughout the January squeeze.  The cuts include important fresh and frozen products for family meals and lunch boxes, together with cupboard essentials and household products to help customers across their shop. 

Morrisons has invested over £16 million to make these cuts as customers look for help on their weekly shop after the expense of Christmas and as the cost of living crisis continues to impact household grocery budgets. 

Fresh products such as bacon, cooked chicken and cheese which can be used to make hearty meals have had their prices reduced as well as fruit and vegetables including apples, pears and potatoes.  Frozen ready meals, fish fingers and prawns have been cut along with cupboard fillers like tins of beans, chopped tomatoes and tuna chunks.  Household essentials such as laundry powder, washing up liquid and dishwasher tablets have also seen their prices slashed as have toothbrushes, toothpaste and sanitary products. 

Morrisons entry level range has 263 products, 28 of which were new additions within the last six months.  This month the range will grow further with the introduction of cherry tomatoes, easy peel oranges, green beans and mixed peppers.

David Potts, Chief Executive, Morrisons, said: “Our Savers range offers customers great value on the products they buy every day. We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”

Morrisons price cuts will be communicated to customers via TV, radio, press, digital display and social media as well as email and online activity. On the website, the Savers range will be highlighted on the homepage under Morrisons ‘More Way to Save’ section and until January 22nd, the seasonal aisle in Morrisons stores will feature displays of the ambient Savers products in one place to help customers shop the breadth of the range, while the fresh and frozen items will have prominent displays in their aisles to help customers identify them. 

Morrisons entry level range includes ‘Morrisons Savers’, ‘Morrisons Wonky’ in produce and ‘Morrisons Essentials’ in homeware and health & beauty.  The price cuts are in all of Morrisons 498 supermarkets and the majority of products can be found online.