- White Chuckle Eggs are available in 423 stores as part of Morrisons ‘For Farmers’ initiative -
- The eggs have the same nutritional properties as brown eggs but a lower carbon footprint -
Morrisons is introducing a white egg pack to its Chuckle Eggs range. The range is part of its wider ‘For Farmers’ initiative where 6p is given back to farmers per half dozen box of eggs.
White eggs have the same nutritional properties as brown eggs and can be used in exactly the same way in cooking. The only difference between them is the colour of the shell, which is determined by the breed of the hen. White eggs are laid by ‘white hens’ which require less feed to produce the same amount of eggs than ‘brown hens’ resulting in them having a lower carbon footprint.
Hens supplying eggs to Morrisons Chuckle Egg range have the freedom to roam outside whenever they want and also have woodland ranges and bee friendly flower strips. Morrisons launched its 'For Farmers' range in 2015 so customers could show support for farmers by choosing a range which commits extra money to go to farmers. The range has been extremely successful and has given over £25 million back to farmers since it was launched.
In addition to the white egg farmers, Morrisons works with over 65 egg farmers who supply into the own brand free range and organic eggs that it sells - all of which are approved to British Lion code and RSPCA or equivalent standards. The farmers benefit from long-term contracts and short payment terms which gives them the financial reassurance they need to invest in their farm’s infrastructure and the future of their business - all of which positively impacts the long term sustainability of the egg industry. In addition, Morrisons offers carbon footprinting analysis for every flock and support is available for each farmer to develop a sustainable growth plan tailored to their farm.
Sophie Throup, Technical and Sustainability Director at Myton Food Group for Morrisons, said: “Brown eggs have traditionally been sold in the UK and white eggs currently account for only 10 percent of sales. We know our customers are continuously looking for ways to shop more sustainably and although in terms of taste and size white and brown eggs are exactly the same, the lower carbon footprint benefits of using white hens means we are able to offer a more environmentally friendly egg. We have worked closely with our existing egg farmers to launch this full white pack and are committed to offering our customers sustainable options across our stores.”
Morrisons also has ‘Better For Our Planet Eggs’ which the Business Improvement and Standards company (BSI) certified as carbon neutral earlier this year and ‘Morrisons Farmers Favorites’ which is a range of loose white or brown eggs that allows customers to pick their own eggs.
Morrisons is British farming’s biggest customer and has launched many initiatives to show its continued support for the industry and its workers. These include being the first UK retailer to create the ‘For Famers’ range and partnering with The Institute For Agriculture and Horticulture to help farmers reach sustainability targets.
A half dozen box of White Chuckle Free Range Eggs is now available across 423 stores for £1.85.