- Too Good to Go Magic Bags from Morrisons cafés cost as little as £2.99 but contain food up to the value of £11 -
- Morrisons is aiming to cut food waste by 50% by 2030 -
Morrisons is extending its Too Good To Go offering into all its cafés to prevent food waste while also helping customers to save money.
Too Good To Go Magic Bags are now available in 397 Morrisons cafés across the UK and come packed with either warm or cold goods. The contents of each bag have a value of up to £11 but will be sold to customers for just £2.99 through the app which customers can download for free.
All items from the popular Morrisons café English breakfast can be included in the hot Magic Bags such as bacon, beans, hash brown and sausages.
Sweet treats including strawberry cheesecake, apple turnover, vegan fruity flapjack, lemon drizzle loaf and more make up the cold Magic Bags. A variety of drinks are also available such as Coke, apple juice, Orange Lucozade Original and Naked 100% Juice Smoothies.
Morrisons was the first supermarket in the UK to offer food past its best before date through Too Good To Go in 2019, with customers being able to use the app to purchase Magic Bags of unsold fruit, veg, bakery and deli items.
Since then, Morrisons customers have purchased nearly 750,000 Magic Bags through the app and in turn saved over 400 tonnes of food from going to waste. The saving is equivalent to 386 flights around the world.
Morrisons is also launching Too Good To Go in 17 of its Market Kitchens where customers can get a breakfast or evening bag - both of which have hot and cold options.
The Market Kitchen breakfast Magic Bags have a value of up to £10 and cost just £2.50 whilst the evening bags have a value of up to £14 and cost £4. Morrisons Market Kitchen counters included in the Magic Bags include Char & Smoke, Bird & Baste, Pizza by the Metre, The Chippy, Brew, Milkshake & Waffle, Fresh Juice and Food To Go.
Sian Whittle, Category Director of Food Service at Morrisons, said: “By working with partners such as Too Good To Go, we aim to cut food waste by 50% by 2030. Our customers have responded really well to the Magic Bags we currently sell and by expanding our offer to include both our cafés and Market Kitchen we can help cut food waste while also helping customers to save money.”
Sophie Trueman, UK and Ireland Managing Director at Too Good To Go, said: “I’m thrilled to be expanding our partnership with Morrisons to Morrisons cafés and Market Kitchens. Morrisons commitment to fighting food waste has made them the perfect partner for us, and I’m excited to see how we can continue our impact with these fantastic new Magic Bag options. Too Good To Go is all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too. We’re proud to be partnered with Morrisons and I can’t wait to see our partnership continue to flourish and rescue even more good food from going to waste.”
Too Good To Go is the world’s largest food saving app that lets users rescue surprise Magic Bags of delicious, unsold food from retailers, restaurants, cafés, hotels and manufacturers, so it doesn’t go to waste.
All people need to do is download the free app and browse local stores with food available. They select their local Morrisons store from which to purchase a Magic Bag of unsold food, pay through the app and collect their food during the given collection window.