Published:10 September 2014

Morrisons has launched The Academy of Food: a fresh new free UK education programme that helps children understand where good food comes from amongst MPs in the House of Commons at a reception hosted by the Shadow Minister for Children Lucy Powell MP.


With the introduction of the new curriculum in September 2014, the new Academy of Food website (www.academyoffood.morrisons.com) will help schoolchildren from 7 to 11 and 11 to 14 years old discover how our food is produced. Packed with lessons, activities and videos that link to the new curriculum, they will learn from Academy-trained butchers, bakers and fishmongers, helping them to develop the knowledge and skills necessary to prepare delicious, healthy dishes.

The resources will continue to evolve in 2015 to ensure that the content remains fresh for schools and continues to show children how different foods arrive in a Morrisons supermarket. Schools will be encouraged to visit their local store to see the journey through to point of sale.

Through the successful Let’s Grow programme Morrisons has given away more than £18.5 million worth of equipment to over 26,500 schools, so that 5 million children up and down the UK now have access to Let’s Grow gardening and cooking equipment, meaning half of the UK’s children can learn about where real food comes from. The Academy of Food will work hand in hand with the Let’s Grow programme, telling the food story from field to fork.

Martyn Jones, Group Corporate Services Director at Morrisons said “As a fresh food retailer we think it’s really important that children understand exactly where their fresh food comes from, which is why we think we’re in a unique position to respond to the recent curriculum changes. We know that our in store butchers, bakers and fishmongers are a great way of telling the wider food story and the Academy of Food will allow us to do this to a wider audience of children”.

The website can be found at www.academyoffood.morrisons.com

Published 10/09/2014