On Thursday 28th September, Morrisons is relocating and opening a new supermarket on Brentford High Street as part of the town’s ongoing regeneration project.
The Brentford Project, Ballymore’s new 1.2 million sq ft residential-led development in West London, aims to transform the southern half of the town’s high street, reconnecting it to the waterfront and bringing a mix of dining, entertainment, shopping and leisure amenities, along with 876 new homes.
In addition to offering customers a carefully tailored mix of Morrisons own brand products alongside branded favourites, the relocated Morrisons store will introduce a new Market Kitchen proposition where freshly made meals are created by a team of in-store chefs.
This means customers in Brentford will be able to have their breakfast, lunch or evening meal freshly made-to-order using seasonal ingredients. Customers can opt to eat in or pick up their food to go. The menu includes a choice of wraps, including breakfast options, a selection of pies, jacket potatoes, toasties, rice bowls, pizza and burgers.
The store will also feature Morrisons much loved Market Street with colleagues available to offer advice on Morrisons meat and fish range. Other key features in the store include:
- Morrisons Nutmeg baby range
- A pharmacy
- Morrisons: The Best range which offers a little bit of luxury at great prices
- A home range of cookware and soft furnishings
- A wide selection of Free From products.
Daniel Daly, Morrisons Brentford Store Manager, said: “Brentford is currently undergoing a huge regeneration project by Ballymore and we know the residents in the area have been eagerly anticipating the opening of this store at the heart of the town.
“Today, they got a brand-new Morrisons store, with skilled food making at the very heart of it and plenty of useful services. We hope customers will love this new store as much as they did the last and we look forward to welcoming them.”
Richard Pearce, Senior Development Manager at Ballymore, added: “We are delighted to welcome Morrisons revamped store to The Brentford Project, a new neighbourhood shopping and leisure destination. The diverse range of stores from well-established household names to new creative enterprises, sit well alongside the newly relocated Morrisons and the addition of the new Market Kitchen as part of this concept. Our overarching aim for the Brentford Project development is to re-connect the convenience retail-led high street with the vibrant leisure-led waterfront including cafes, restaurants, coffee shops and cinema. Whilst, The Lanes, the third area within the project, links these areas and showcases a broad range of small boutique, independent and emerging entrepreneurs, and local retailers.
“This Morrisons launch represents an important next step for Ballymore and its journey, realising the community-focused long-term vision and most importantly, responding to strong desire for this much-loved brand to remain in Brentford; serving the every-day needs of residents and locals.”
The store will be officially opened by the Brentford FC Mascot Buzz. Prior to the opening, local dignitaries visited the store to meet the store manager and his team.