- Price of over 400 items reduced by an average of 23 per cent -
- Morrisons has already cut 800 prices across its stores -
- Move aims to help households on a budget to cut the cost of their shopping -
Morrisons will today cut and hold down the price of over 400 of the most popular items to make good food affordable for families this autumn.
With the UK now in recession and some family budgets under pressure, Morrisons will reduce the prices of the 400 essentials by an average of 23 per cent.
Morrisons has already cut the price of over 800 customer favourites across its stores since last year.
This week’s cuts will span Morrisons fresh food, store cupboard staples and cleaning. Products will include fruit and veg, meat and poultry, bread and cornflakes, rice and pasta, plus bleach, cleaning fluid and toilet rolls.
The lower prices are intended to help families returning to work and school. For example, the cost of a family lunch box will be coming down as will the cost of the nation’s most often cooked meal spaghetti bolognese with beef mince, ragu sauce and own-brand spaghetti all coming down in price.[1]
David Potts, Morrisons Chief Executive said: “It’s been a tough year for many families who find themselves stretched. To play our full part in feeding the nation, we’re cutting prices and holding them low to make our food more affordable for everyone. These are not short term promotions these are price cuts that are here to stay.”
Morrisons has been listening carefully to customers who have said that budgeting and value for money have become more important since the Covid-19 pandemic started. Many are worried about its effect on the British economy[2].
Morrisons price cuts include:
| Example Basket | Old Price | New Price |
| Warburton Sliced Rolls, 8pk | £1.35 | £0.99 |
| Morrisons Bran Flakes, 1kg | £1.50 | £0.99 |
| PG Tips Original Pyramid Teabags, 240s, 696g | £4.50 | £3.49 |
| Morrisons Olive Oil, 1l | £3.70 | £2.49 |
| John West Tuna Chunks in Brine, 4 x 145g | £5.00 | £2.99 |
| Dolmio Original, 750g | £2.00 | £1.45 |
| Morrisons Orange Juice, 3x200ml | £0.80 | £0.55 |
| Morrisons Halloumi, 225g | £2.00 | £1.59 |
| Morrisons Lean Beef Mince 5% Fat, 500g | £3.30 | £2.69 |
| Morrisons Chicken Thigh Fillets, 1kg | £4.80 | £3.99 |
| Morrisons Round Lettuce | £0.65 | £0.45 |
| Morrisons Baking Potatoes, 2.5kg | £1.45 | £1.39 |
| Morrisons Granny Smith Apples, 6pk | £1.60 | £1.19 |
| Morrisons Original Bleach, 750ml | £0.60 | £0.39 |
| Morrisons Toilet Tissue White, 2pk | £1.00 | £0.69 |
Feeding the Nation: #ItsMoreThanOurJob
- Ends -
For further information: Contact the Morrisons press office on 0845 611 5111.
[1] 500g of 5% fat beef mince is is down from £3.30 to £2.69. Morrisons spaghetti is down from 55p to 45p.
[2] Morrisons Customer Panel (Qualtrics). 800 responses. August 2020.