- Morrisons is giving its 2,500 British farmers a 5 per cent discount on their shopping -
- Morrisons commits £1.4 billion to British farming in 2025 -
Morrisons has committed over £1.4 billion yearly into British Farming as it continues to stand shoulder to shoulder with UK farmers.
As British farming’s single biggest direct customer, Morrisons is today announcing that it will bring forward support planned for December, by offering a five per cent discount for farmers to use in its stores and online.
The gesture of appreciation extends to all Morrisons livestock suppliers who provide lamb, beef and pork; egg farmers and fruit and veg growers who supply Morrisons directly; and dairy farmers with a Morrisons contract.
The five per cent discount for farmers expands Morrisons package of business support for UK farming which already includes long term contracts and cash flow programmes.
Rami Baitiéh, Morrisons Chief Executive Officer, said: "Now and always we stand shoulder to shoulder with British farmers; some of the unsung heroes of our society, growing and providing home-grown food, which we all benefit from every day. As British farming’s single biggest direct customer and in light of the recent Budget, our £1.4billion investment in UK farming demonstrates our core commitment to long term relationships through contracts, cashflow schemes and practical industry support.”
Morrisons ‘For Farmers’ range which includes milk, eggs, cheese and cream, also enables customers to give back directly to food producers and has raised over £25 million to date. As more customers choose to show their support for British farmers, additional products are set to be considered for the range in the coming months.
Uniquely, Morrisons manufacturing business, Myton Food Group, has provided further cashflow support for cattle farmers for years: currently £11m worth of cattle are funded by the company helping farmers manage their budgets and grow their businesses.
Morrisons also continues to champion the farming community through training and has invested in the Prince's Farm Resilience Programme, offering free business skills training to family farms.
Earlier this year Morrisons announced a Farmers’ Council who will meet with Morrisons CEO and Board twice yearly to discuss Morrisons role in working with British farmers to deliver long term and sustainable farming partnerships. The next meeting will take place in December, hosted at Morrisons head office ahead of the busy Christmas period.