
- The new Morrisons Daily in Yardley will provide local customers with quality, affordable goods -
- The store opened on Wednesday 5th February -
Morrisons, is partnering with independent retailer Samy Group, to open a new Morrisons Daily store in Yardley, Birmingham.
In addition to the Yardley store, the Samy Group is also opening new Morrisons Daily stores in Kettering and Stafford this week taking the total number of their stores with Morrisons to over 30, with more to come.
The 3000 sq ft store in Yardley opened on Wednesday 5th February and offers a core convenience range, fresh food to go and selected elements of Morrisons popular Market Street fresh food, much of which is made and prepared at Morrisons own food making operations.
Katharine Challinor, Head of New Business & Independent Franchise at Morrisons, said: “We are delighted to have opened a new Morrisons Daily in partnership with Samy Group in the popular Yardley area. The store has been delivered to a high standard and together, we share the ambition to make great quality products available to more people and best serve the needs of the local communities."
Mohan Palanisamy, Director of Samy Group, said: “I’m excited to be expanding our partnership with Morrisons on the transformation of the Yardley store, as we continue to expand our growing portfolio of supermarkets and forecourts. The Morrison brand is well known and trusted and will enable us to offer a greater range of quality, well priced groceries to the local community. The ongoing collaboration with Morrisons is a cornerstone of our growth strategy, and with 30 successful store and forecourt developments already in partnership, we look forward to continuing this successful journey together."
Morrisons has over 600 franchise stores at fuel forecourts and other convenient and busy locations around the country. Any independent retailers who would like to become a Morrisons franchise or wish to hear more about Morrisons Wholesale, should visit the Morrisons Daily website here.