More Card customers to pay significantly less on over 2,000 best-selling and branded products
Hundreds of Morrisons best-selling products will continue to be Price Matched to Aldi and Lidl and customers can also rely on Morrisons Low Everyday Price promise
Morrisons has announced its latest value offering for customers with the launch of thousands of significantly lower prices for More Card customers, an increasing range of products included in its Aldi and Lidl Price Match promise and a continuation of its Low Everyday Price commitment – permanently low prices on products customers love.
Loyalty card holders will now pay less with their More Card, with new market leading prices applied throughout September to over 2,000 branded and essential items across fridge, freezer and cupboard fillers. The loyalty scheme offers will be signposted at shelf edge and online, with the latest deals also communicated through the Morrisons More app and email for More Card holders.
Morrisons has also added over 70 products to its Aldi and Lidl Price Match which launched in February this year to reassure customers that hundreds of weekly essentials are still the same price or lower than those offered by Aldi and Lidl. These further products include weekly staples such as broccoli, mince, cheese, potatoes and rice. Helpful signage in Morrisons stores and online show customers the best-selling weekly essentials that are Price Matched to either supermarket depending on whichever is cheaper.
Customers will now also be signposted to hundreds of Low Everyday Price items across branded and own-brand popular weekly shop products, demonstrating Morrisons ongoing commitment to offering great value products with stable prices customers can rely on. Cupboard staples, bakery & snacks, toiletries, cleaning products and babycare will all be included as part of the wide range Low Everyday Price products.
Alex Rogerson, Group Marketing Director at Morrisons, said: “Today’s move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority and today we are getting the big bazooka out and slashing the prices on over 2,000 products for More Card customers.
“Together with our Aldi and Lidl Price Match and our vast range of Low Everyday Prices - we have thousands of products that not only offer outstanding value on brands and essential items our customers love - but also have the quality they've come to expect from us.”
Morrisons More Card Prices, Low Everyday Price and Price Matched products can be found in Morrisons Supermarket stores, online and Click & Collect but products won’t be matched in Morrisons Daily, Morrisons at Amazon, Deliveroo or any other third-party channels. The total number of More Card Price, Low Everyday Price and Price Matched products may vary per store and online and are subject to availability. Morrisons check Price Match products twice a week, and if necessary, adjust them, as is standard for other supermarket schemes.
*Prices correct as of 28th August 2024
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