- Bradford-based brands, Morrisons and Seabrook, come together to launch new range celebrating local food heritage -
- Fish & Chips, Chicken Curry and Cheddar & Chutney flavours launch exclusively in Morrisons from 15th January 2025 -
Seabrook Crisps and Morrisons are joining forces to celebrate their home city in the tastiest way possible. With the launch of three brand-new crisp flavours inspired by Bradford’s iconic food culture: Fish & Chips, Chicken Curry, and Cheddar & Chutney.
Landing just in time for Bradford’s big year as the 2025 UK City of Culture, the limited-edition crisps will hit the shelves exclusively at Morrisons from 15th January, at an introductory price of £1 per 125g sharing bag.
As two proud Bradford businesses, Seabrook and Morrisons ae celebrating the vibrant culture, heritage, and tastes that have put Bradford on the map – and now they’re bringing it to crisp fans across the UK. Bradford is famous for its rich and diverse food scene, and these new flavours aim to bottle up that northern charm. From the classic chippy tea to the nation’s favourite curry and the timeless cheese-and-chutney combo.
Starting as a Bradford market stall back in 1899, Morrisons has long been at the heart of the local northern community for over 125 years. Now with nearly 500 stores across the UK, and over 100,000 colleagues, the legacy of its founder, William Morrison, continues through its famous Market Street counters. Where skilled colleagues such as butchers, fishmongers, and bakers all share a commitment to offering great tasting, affordable food for everyone.
Founded in 1939 in Bradford, the Seabrook brand started life when fish & chip shop owner, Mr Charles Brook began frying crisps for his customers to enjoy whilst queuing for their Friday night fish and chips, diversifying their use of the humble potato. Seabrook Crisps was born producing Britain’s original crinkle cut crisps.
Emma Lethbridge, Crisp Buyer at Morrisons, said: “We’re a proud Bradford business, and have been a supporter of the local Bradford community for over 125 years. As a ‘Major Partner’ of Bradford 2025 UK City of Culture, we wanted to give the rest of the UK a taste of what makes our city so unique. It’s going to be a big year of culture for our home city, and we’re delighted to be involved!”
Group Marketing Director for Seabrook Owner Calbee UK, Claire Hooper, comments: “We are very excited to announce this exclusive collaboration with Morrisons, celebrating Bradford UK City of Culture 2025.
“Bradford has been our home for 80 years, and we are very proud to be based here. The launch of these three tasty new crisps in Morrisons stores throughout the country is just one way that we can put a spotlight on the city and the great products that we produce here.”
Dan Bates, Executive Director at Bradford 2025 UK City of Culture said: "Just like the unique and bold flavours of crisps being launched today, the partnership between business and culture in Bradford is a true recipe for success. By blending innovation with tradition, we’ve seen these local brands evolve into national icons. Food is such a huge part of the culture here in Bradford, so it’s fantastic that two of the district’s home-grown national brands have come together for this special collaboration. We’ve loved working with the teams at Seabrooks and Morrisons demonstrating that businesses, and cultural organisations can come together through creativity. Here’s to celebrating the spirit of Bradford—through crisps!"
Taking place across the district throughout 2025, Bradford’s UK City of Culture programme will celebrate contemporary culture in all forms and showcase the rich history and heritage of the area. Events, performances and activities will spread from the city to the towns, villages and green spaces across the district, running from January to December 2025.
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